CURATING PREMIUM BRAND EXPERIENCES
Fusing creativity + strategy to help you gain more clarity in your business.
WHAT WE CAN HELP YOU WITH
Brand Identity / Creative Direction / Squarespace Websites / Shopify Websites / Product Packaging / Print Collateral / Digital Marketing Design / Email Newsletters / Social Media Designs
CORE DESIGN SERVICES
THE IDENTITY
BRAND ESSENTIALS
This branding experience is perfect if you are in the very early stages of a new business or you're an established business but want to elevate your brands visuals. This package includes the design essentials with a little bit of strategy that you’ll need to confidently get your brand going or take it to the next level by positioning your brand identity to align with your dream clients.
Estimated Timeline: 3-4 weeks
Investment Starting at $3,200 - $5,000 USD
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1:1 Service - you will be 1 of 2 brand clients that I work with per month!
Branding Questionnaire
Mini Brand Strategy
Visual Creative Direction
Primary Logo
Secondary Logo(s)
Brand Mark(s)/Icon(s)
Website Favicon
Pattern(s) or Texture(s)
Font Selection
Color Palette
Brand Guidelines
File Usage Guide
2 Rounds of Refinements
4 Collateral Add-ons (i.e. Biz Cards, Pricing Guide, Insta Templates, etc)
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Custom Web Design Package
Product Packaging Design
Print Collateral Designs
Digital Ads / Marketing Materials
Social Media Templates
Email Newsletter Designs
Curated Templates
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Full Brand Strategy Session
No physical printing
Source/Raw files
CUSTOM WEBSITE DESIGN
DIGITAL PRESENCE
We believe a well-designed website can build trust, create connections and make a memorable experience for your audience. This package is made for those who want to stand out amongst their competitors with a site designed with intention.
Estimated Timeline: 6-8 weeks
Investment Starting at $6,000-$9,000 USD
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Custom Website Design on Squarespace, or Shopify
1:1 Service - you will be the ONLY website design client that I work with during our project!
Up to 8 custom-designed pages (home + e.g. about, services, contact, blog, gallery, faqs, testimonials, etc)
Website Content Questionnaire
Website Creative Direction + Strategy Document
Coming soon page (if applicable)
Basic SEO (Search Engine Optimization)
Stock Imagery Selection
Responsive Design
Social Media Integration
Newsletter Integration
Support following the Launch
3 rounds of refinements
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1.5 hour custom site tutorial
Add a Page - additional fee
Promotional pop-up
Instagram links page
Email Newsletter Designs
Brand Essentials Package
Product Packaging Designs
Social Media Suite
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On top of the Custom Website package investment, you will be responsible for purchasing/paying for the following:
Squarespace Business Plan (website hosting with 20% off)
Custom domain and/or email hosting
Any copywriting / branding / photography needed for the site
Desktop and web licenses for fonts
Stock image licenses (if using paid stock)
Plugin licensing (if requiring specific plugins)
BRAND IDENTITY + PACKAGING DESIGN
THE SHELF-WORTHY BRAND
The Shelf-Worthy Package is perfect for the product-based business that strives to become the next scroll-stopping, raved-about brand! We use the packaging-first method to design your brand identity and packaging together; to build a brand that grabs attention on retail shelves with iconic packaging, and that stands out in the saturated online space.
Estimated Timeline: 4-6 weeks
Investment Starting at $6,500-$8,000 USD
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1:1 Service - you will be the ONLY brand + packaging client that I work with during our project!
Everything from Brand Essentials
Packaging & Brand Concepts (2-5 SKUS)
Intensive Development & Concept Crafting
Print-Ready Packaging Artwork (2-5 SKUs)
Brand Guidelines
File Usage Guide
3 Rounds of Refinements
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Custom Web Design Package
Print Collateral Designs
Digital Ads / Marketing Materials
Social Media Suite
Email Newsletter Designs
Curated Templates
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Full Brand Strategy Session
No physical printing
Source/Raw files
CUSTOM DESIGNS
GRAPHIC DESIGN SERVICES
We offer a range of design, graphic and packaging solutions to compliment your brand such as:
Weekly/Monthly Design Support
Website Maintenance
Business Cards
Branded Stationery
Presentation Decks
Email Marketing/Newsletter Design
Blog Covers
Campaign Design
Merch Design
Animations/GIFS
Packaging Design
and much more!!
SOCIAL EXPERIENCE
THE SOCIAL SUITE
Up to 40 reusable Canva templates
6 Highlight Icons
Any sizes needed for stories, posts, reels, and Pinterest pins
Cohesive color + typography based on your branding. Completely personalized for your business
Easy to edit and fully customizable
Timeline: 2 weeks
MONTHLY SOCIAL EXPERIENCE
THE SOCIAL SUITE
Unlimited reusable Canva templates
Unlimited Highlight Icons
Any sizes needed for stories, posts, reels, and Pinterest pins
Cohesive color + typography based on your branding. Completely personalized for your business
Easy to edit and fully customizable
3 Months Minimum
THE PROCESS
We follow a strategic, intentional, and heartfelt design process to provide our clients with high-impact solutions that deeply resonate with your people.
I take on a limited number of new clients per month to ensure that each project gets the attention it deserves. You will work directly with me and will be involved in the process every step of the way.
Although the process varies slightly depending on the client and scope of work, this will give you a general idea of what to expect.
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After the onboarding process, we'll have a email chat or video call to talk about your vision for your business and all of the things that we need to accomplish through our project. Think of this as our brainstorming session to clearly define your brand values, personality, target audience and how you want to stand out in your industry.
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Before diving into the design process, we'll outline your brand vision, values, personality, audience, and competitor analysis to give us a clear idea of the design decisions that will align with our goals. This step is where we merge meaning and strategy into our design work.
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This is where the magic happens. With a clear direction, we'll begin the actual design process - exploring different directions that both align with your brand values and will connect with your audience. We'll probably go through 1-2 rounds of refining and getting the concepts to a place that you feel confident in. If you chose The Self-Worthy Package this is where we also present + develop packaging design concepts.
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If a new website is part of your package, we’ll get to work carrying your brand’s strategy and designs into your business’s online presence. We’ll map out each section, and design each page.
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After weeks of thoughtful collaboration and purposeful strategy, it’s the moment we’ve been waiting for. Once you’ve officially approved your design files, I’ll deliver an organized folder with your final files (in your preferred formats) through Google Drive, where you can download them for safekeeping. Then it’s time to celebrate your official brand launch!
Alice, Ri Suncare
“I enjoyed working with Tiffany because she got tasks completed on time, explained everything in detail, and helped me organize my thoughts on what I wanted. Her taking the time and the effort to explain things will make you feel comfortable working with her. Of course, her artistic ability is also superb! I will be hiring her to design my packaging.”
Natalie, Roselient
“Luna Soul Design is an amazing business. She helped me brand my custom proposal, and the whole process was incredibly smooth and painless. It was so refreshing to work with someone who knew exactly what they were doing—I got to sit back and let her do her thing while I enjoyed the results. I absolutely recommend Luna Soul Design!”
Curating strategic and elevated brand experiences
Ready to build an impactful brand that is sustainable and grows with you and your business goals?